4C's

Clarity

Color

Carat-Weight

Cut

Cut

There is cut. And there is cut.

Many people confuse cut with the shape of a diamond. Diamonds are cut into a number of
shapes, depending on the nature of the rough stone. The most popular are round, princess,
marquise, oval, pear, heart and emerald, and the choice is largely a matter of personal
preference. Whatever the shape, however, a well-cut diamond is the work of a master
diamond cutter. When cut to good proportions, the diamond is better able to handle light,
creating more scintillation, more sparkle. And that’s a great reflection on you.

How a diamond handles light.

It is the cut that enables a diamond to make the best use of light. 1. When a diamond is cut to good proportions, light is reflected from one facet to another and then dispersed through the top of the stone. 2. If the cut of the diamond is too deep, some light escapes through the opposite side of the pavilion. 3. If the cut is too shallow, light escapes through the pavilion before is can be reflected.

The different facets of a brilliant cut diamond.	Proportions of a brilliant ideal cut.